Janet K Daniel Creative

Conceptualized and designed core collection of Key Art used for all internal and external materials for Discovery Corporate Communication 2016, 2017 and 2018 brand campaigns.

The campaigns launched with There’s No Limit to Discovery followed by Imagine the Possibilities after the Scripps Networks — Discovery merger, and took inspiration from on-air corporate :30 and :60 spots.

My goal was to select key frames from the videos and recreate them into stills by personally selecting, editing and compositing multiple stock images into one to create Key Art images.

A total of thirteen ‘mash-ups,’ were thoughtfully designed, and given names like Moon Snowboarder, City Whale and Flour Wedding each capturing a moment in time, and telling a unique story, while strategically representing networks, genres offered and corporate initiatives supported by the company.

Described as bold and stunning, these award-winning composited images were used across all mediums and platforms, supporting top tier key revenue networks, selective and secondary networks, key digital platforms, VR, 3D development, social media, company-wide events and announcements and used in both 2016 and 2017 annual reports.

Copy written to accompany the campaign.

Whether we’re finders or seekers… dreamers or doers.

The restless need for discovery lives within us all. The insatiable urge to understand… to evolve… expand. it’s what drives us to reimagine. Re-invent. Re-create.

It spurs giant leaps of faith and random acts of heroism. It opens doors… and opens minds.

It’s why we launched a channel to satisfy that innate human need for discovery. And why three decades later, we’re still one of the most trusted and respected brands on the planet.

Today, two great companies become one… connecting us with more people in more countries than ever before.

Telling stories that inspire, empower and celebrate… with a shared vision of making the world a better place.

From Mumbai to Minneapolis to Madrid… we are changing the definition of what’s possible.

Because the power of Discovery is LIMITLESS.

Launched successful brand refresh for the critically acclaimed BBC America network in 1998, reaching over 65 million households worldwide. Responsible for developing and designing the print core brand, look and style, to include key art, all corporate and press materials in support of all BBC America on-air programming efforts and packaged Video On Demand offerings.

Featured a series of print images photographed at the same time the on-air station IDs were being produced by TZ out of New York. It was an absolute pleasure and honor to team up with both Joanne Garr, esteemed make-up artist, and photographer Todd Chalfont. In addition to directing two photo shoots, one in New York and one in London, I also assisted in model selection and styling to insure consistency in established identity, edited and selected all the images, designed and composited each key art to create a collection of core images that were used consecutively for three years in every medium to promote BBC America’s edgy programming and cool persona.

BBC America print ad series was awarded the CTAM Gold Mark Award and Trade print received a BDA Bronze Award.

Partnered with Discovery and Scripps IT teams to design and develop a guidance system for employees as part of a company-wide transition. Print campaign was designed to build awareness, supported by a set of digital tools and valuable asset information. The Great Systems Migration Campaign was created as an internal messaging system, easily customized for IT’s use.

Reflecting back to Discovery’s history and knowledge of wild animals, Key Art was created to represent land, air and water featuring iconic animal migratory images of elephants, swans, and dolphins. The richness of the imagery and breathtaking scenes punctuated by digital graphic elements and digital campaign provided the company with tools that assisted in moving the company into the future while leaning into lessons gained from the past.

Conceptualized and designed the 2016 Annual Report, There Is No Limit To Discovery, featuring Key Art created for Discovery Corporate Communication’s brand campaign.

Awarded Stellar for Excellence, for creative and management of Day One Campaign announcing Discovery’s acquisition of Scripps Interactive in 2018.

In addition to the industry announcement at Vanity Fair New Establishment Summit accompanied by a multi-page spread in their commemorative issue, key assets from print to digital and video were designed and produced to support a robust external and internal employee campaign communicating the merge of these two entities into one company.

By combining the corporate brand campaign, Imagine the Possibilities and new Key Art globe, the concept One World, Imagine the Possibilities was created. In addition to the design and development of the One World Key Art, the roll out included the renaming and redesign of the corporate logo, the development of all new corporate brand elements and style guide, the production and coordination of over 50+ jobs as well as updating and sharing all assets with Scripps Legacy teams.

In appreciation, team was acknowledged as some of the best in the business and received several awards for creativity, hard work and dedication for the company’s Day One narrative and assets, as well as acknowledging extraordinary efforts contributing to the success of a seamless combined company transition.

Conceptualized and designed the 2017 Annual Report, There Is No Limit To Discovery, featuring Key Art created for Discovery Corporate Communication’s brand campaign.

Key milestone in my career was being the lead creative for our in-house advertising and design group, for the overall vision, design, production, team management and photography for Discovery’s flagship and conversion stores.

Beginning with the 2006 launch of the first 30,000 sq. ft. Discovery Channel Destination Store in Washington, DC located at Washington Sports and Entertainment, MCI Center. Immediately followed by the 15,000 sq. ft. San Francisco Flagship Store at Sony Metreon Complex, Grand Central Station in New York City and Harbor Place in Baltimore, MD.

All retail ventures were completed in less than 2 years, including the conversion of over 100 Nature Company Stores in malls across the U.S., each providing a laboratory for new store design, merchandise and interactive exhibits.

Recognized and received over 20 awards from BDA, The Art Directors Club of DC, American Corp Identity, and American Graphics Design. The San Francisco Flagship store was recognized by the Institute of Store Planners and received the VM+SD Magazine Annual Competition award.

Creative lead and designer for BBC World News brand campaign News That Matters.

Awarded prestigious BDA (Broadcast Design Association) Gold Consumer Image Publication Advertising Campaign & CTAM Silver Mark Affiliate Marketing Campaign Award.

Campaign included targeted HTML emails, website, customized premiums, consumer and trade print ads.

Played a key role in concept, direction, planning and execution on all creative for Discovery’s 30th Anniversary Global Event.

Phase one included the design and evolution of Discovery’s 30th Anniversary logo and tagline 30 Years of Discovery, followed by Key Art of an iconic planet earth, framed by handwritten copy, celebrating Discovery’s heritage as the world’s storytellers, igniting curiosity around the globe.

World-wide distribution included strategically designed commemorative posters by rotating the Key Art of Earth to reveal different hemispheres. Distinctive outlines of city lights seen from space created posters unique to over 140 countries and regional offices.

Received Innovation Award in recognition of the Heritage Campaign creative, commemorating 30 Years of Discovery.

An extensive endeavor, Phase Two consisted of trade & consumer facing print, digital media, trade advertising and memorable on-air brand and testimonial spots. The campaign Before We Can Tell the Story, We Have to Capture It and Wherever the Story Takes Us were inspired by images of popular programming highlighting behind the scenes action of film crew and talent, in some of the most dangerous and unbelievable situations, showing the extent to which our producers and filmmakers will go and risks they will take to tell a story.

Wildly popular and successful, the creative was used for several events throughout the year, notably Discovery’s 30th Anniversary New York Paley Center for Media Event, hosted by David Zaslav, CEO.

Wherever the Story Takes Us was also the main theme in support of Upfront 2015 and 2015 Annual Report.

Inspired from the emotion and nostalgia of the Heritage spot, my goal was to capture that same essence in this Key Art concept.

in support of 30 Years of Bringing You The World, the focus for this creative approach was on the memories we’ve made, and the stories we’ll tell; we’ve shown the breadth of the brand, what sets us apart from the others, and the years of experience we’ve had in the biz. Using proprietary talent and programming, this concept connected with our audience on an emotional level and reminds them why they love Discovery networks.

For 30 years, Discovery has covered every kind of subject—from ancient to modern, refined to rough and more. The juxtaposition of arresting images vividly illustrated the breadth and depth of programming and copy device of clever word play reinforced our heritage and scope. It allowed us to do multiple versions and present multiple networks.

Inspired by suede and leather worn journals the 2012 Annual Report was designed with the key promotable for Discovery Channel, NORTH AMERICA, as its’ muse. A world rich with minerals, abundant wildlife, vast scenic lands and the human spirit, it beckons explorers far and wide.

An embossed gold foiled logo on the cover sets the stage for a visual and textural journey. By using handmade papers, images of network talent and programming, treated as if they were illustrated with the stroke of earth-hued pencils, new discoveries unfold with every turn of the page.

This annual report continues to be one of my favorites to have designed and produced.

Featured, Discovery Channel, Nasa’s Greatest Missions designed and customized for Discovery Networks International, United Kingdom.

Discovery gained unrestricted access to Nasa’s archives and never-before-seen footage, all restored in stunning HD.

Equally mesmerizing Key Art was created, supporting the documentary miniseries about American human spaceflight, spanning from the Mercury and Gemini programs to the Apollo moon landings, the Space Shuttle, and the construction of the International Space Station.

Personally requested by OWN Network to oversee creative and direct photo shoots for two popular series The Haves and The Have Nots and Greenleaf starring Oprah.

Considered a valuable asset and member of OWN Network L.A. creative team. Played a key role partnering with OWNs’ creative team and our agency’s photo producers to oversee creative development of set designs and prop and wardrobe selection, supporting on-air story lines and campaign concepts for each program. Directed photo shoots on multiple sets, sharing actors and props, and working side-by-side with clients, esteemed photographer Jeremy Coward, videographers, and production crews to build a library of core images to be used to create Key Art and seasonal
on-air assets.

Honored to work with such a creative team and talented group of actors.

Personally requested by OWN Network to oversee creative and direct photo shoots for two popular series Greenleaf starring Oprah and The Haves and the Have Nots.

Considered a valuable asset and member of OWN Networks’ L.A. creative team. Played a key role partnering with them and our agency’s photo producers overseeing creative development of set designs and prop and wardrobe selection, supporting on-air story lines and campaign concepts for each program. Directed photo shoots on multiple sets, sharing actors and props, and working side-by-side with clients, photographer, videographers, stylists, and production crews to build a library of core images used to create Key Art and seasonal on-air assets.

Honored to work with such a creative team and talented group of actors, while meeting and working with Oprah, could only be described as magical.

As Creative Director for Discovery Networks International design efforts encompassed four regions including Asia-Pacific, Latin America, the UK and EMEA (Europe, the Middle East and Africa,) spanning six continents, with customized schedules and programming in 35 languages worldwide, for the 29 international offices with regional headquarters located in Singapore, Miami and London.

Awarded eight BDA’s for print, consumer trade, outdoor, and environmental transit in 2009 for Discovery En Español Brand Campaign and Hispanic Heritage Month Lucha Libre promotion in both Northern and Latin American markets.

Powerful stories and engaging characters that reveal what’s beyond the clouds, beneath the sea and at the frontiers of human experience resonate with audiences that want to learn something new, and satisfy it’s boundless curiosity about the universe to Keep On Discovering.

Keep On Discovering corporate brand campaign proved its’ strength as the over arching theme and was used across all creative and deliverables, beginning with the 2013 Annual Report through Upfront 2015, featuring Nik Wallenda live, wire-walking high above the audience at the New York event.

Creative lead and designer for DCI’s 2015 corporate brand campaign Keep On Discovering.

Keep On Discovering proved its’ strength as an over arching theme for the company and was used across all creative platforms and deliverables from the 2015 Annual Report to Upfront 2015 to cable negotiations with Time Warner.

Notably, Upfront 2015 was charged with new business objectives; goals included conserving monetary resources, while setting 2015 apart from previous events. Building on the corporate brand campaign, AdSales strategically personalized the process, bringing the presentation to key buying decision makers, focusing on bigger nets, keeping the presentations under an hour. With customized historical branded entertainment, to live events like Skywire, Live With Nik Wallenda, through landmark original programming, scripted programs, compelling characters, amazing storytelling and talent, videos were produced and edited in-house, along with changes in venues. Considered most effective and efficient, saving the company millions of dollars; Upfront 2015 became the company’s blueprint for the future.

Featured, DCI’s Upfront 2015’s Walk-In&Out video.

Featured, award-winning Press Kit, promoting Desmond Morris’ The Human Sexes on TLC.

Featured, images taken by renowned photographer Joyce Tenneson using the famous, giant view, five-foot tall, 235 pound 20 x 24 Polaroid camera. Only six 20 x 24 cameras existed as of late 2007.

By choosing these specific images from Joyces’ collection of work, my goal was to create an ethereal sense of enlightenment, while enhancing the senses with the feel and hand of silk and linen papers, representative of the gauze fabric used throughout each photograph.

This was my second time collaborating with Joyce, a talent whose artistry and approach to photography and creativity is limitless, and an inspiration. It was an honor and pleasure working along side Joyce in New York using this rare camera for a fashion shoot for Britches of Georgetowne For Women. A unique experience I’ll never forget.

Awarded, Mohawk Award of Excellence.

Featured, 2011 Annual Report, Curious?

From the sheen of the pearl finished covers, produced in both the metallic blue and silver, embossed lettering and logo, to the die-cut circular window, and arresting images, we invite readers to explore the world of Discovery.

As long as there’s a world, we’ll explore it.

As long as there are stories, we’ll share them.

As long as there is curiosity, we’ll ignite it.

Creative lead and designer for Discovery Studios & Films, Man On Wire, Philippe Petit’s legendary high-wire walk between the towers of the World Trade Center.

Awarded, Sundance Film Festival’s World Cinema Jury and World Cinema Audience honors; Best British Film BAFTA and Best Documentary Oscar® for 2008.

Creative lead and designer for Discovery Pictures large format (IMAX) films, simulator rides, touring exhibits and events.

Featured,The Human Body, Key Art exercises for the British documentary film produced by Discovery Pictures and BBC Worldwide.

Awarded, Giant Screen Theatre Association's Best Film For Lifelong Learning award.

Integral team member in the conception and creative for Discovery Channel’s Watch with The World Event Racing Extinction. With state-of-the-art equipment, Oscar-winning director Louis Psihoyos assembled a team of scientists, activists, photographers and other experts intent on exposing issues of endangered species and mass extinction. This ground breaking documentary premiered in 220 countries and territories within a span of 24 hours supported by a world-wide campaign and kick-off of StartWith1Thing movement.

From projections of humpback whales breaching on the side of the Empire State Building to a bold print campaign, Racing Extinction made its’ debut in Vanity Fairs’ New Establishment Issue and took over the Vanity Fair Summit. Attendees and influencers were surrounded by striking images of endangered species and arresting videos while participating in the unveiling of DiscoveryVR which took them on an enhanced 3D Discovery experience.

Mirrored in countries around the world, the campaign sparked a global conversation, bringing awareness to an issue so critical to our lives and the lives of future generations.

Creative lead and designer for the key promotable and premiere of Dresscue Me starring, Shareen Mitchell on Planet Green. Commissioned to concept, direct L.A., photo shoot, create and design Key Art.

Instrumental in the creation of Millions of Journey’s. One Destination. A campaign designed to announce the acquisition of the 2020 Winter Olympics on Eurosport.

As lead creative, director and designer, responsibilities included creative and all deliverables, domestically and globally for phase one. Prominently displayed at New York and Silver Spring’s headquarters and London offices the advertising and graphic approach took center stage, supported by a new logo, large format signage and posters, elevator door wraps and floor decals to the design and distribution of a series of collectible custom Olympic Pins.

Creative continued at Discovery’s first international Upfront with the development of One Discovery World and Welcome to The New Arena. This seamless partnership between Discovery Networks International and New York’s AdSales teams resulted in a collaboration, that was clever, entertaining and well received. Staged to resemble a stadium, upon arrival guests were greeted by bleacher and bench-like seating with floors resembling running lanes at a track meet, while sounds and visual effects surrounded guests five senses, creating the experience of a live sporting event.

Lead creative for the 2008 launch of the first and only 24-hour eco-lifestyle television network Planet Green, formerly Discovery Home and robust and award-winning web sites PlanetGreen.com and TreeHugger.com.

This new network targeted students, new parents and young baby boomers and reached 54 million U.S. subscribers its’ first year.

Concept and design proposed for Vanity Fair announcing The Olympic Games would be carried by Eurosport, a Discovery Company, beginning 2018.

Creative lead for Discovery Channel Quest For The Giant Squid.

Featured, Key Art poster and OOH, billboard in New York City.

Lead creative and managed in-house design team for Discovery Networks International.

Rebranding exercise for key network Animal Planet introduced the concept ‘Take a bold new look at the world of animals.’ featured photography by Andrew Zuckerman.

Lead creative and managed in-house design team for Discovery Networks International.

Rebranding exercise for key network Animal Planet introduced the concept ‘You’ve never seen animals like this before.’ featured images inspired by photographer Joel Sartore.

Developed creative platform & ad campaign to drive awareness of Project C.A.T. (Conserving Acres for Tigers) a collaboration with World Wildlife Fund, a global effort, uniting 13 countries to double the number of tigers by 2022.

Our goal was to create awareness and initiate a movement, which would impact the lives of these magnificent and endangered creatures in the coming years, and ensure a healthy habitat for future generations to come.

Worked closely with the Agency’s on-air team, photo team, and Animal Planet developing the creative platform for Project C.A.T., an endeavor to conserve nearly a million acres between the borders of India and Bhutan. Beginning with a photo shoot in Africa, followed by a PSA and robust print campaign, Project C.A.T. was announced in Vanity Fair’s New Establishment Issue and took center stage as a prominent exhibit hosted by Discovery at Vanity Fair’s New Establishment Summit in Los Angeles.

Designed with a duel purpose, Discovery Education NORTH AMERICA Field Trip Kit, was distributed to schools around the country to drive tune-in to Discovery Channel, NORTH AMERICA while also serving as an educational tool for students to immerse themselves in the beauty of nature and wild animals, that make up the vast and rich lands throughout America.

Creative lead and designer for Discovery Education successful rebrand and introduction to their immense library of digital curriculum resources in support of teaching and learning. Through award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education set out to transform teaching and learning, create immersive STEM experiences and improve academic achievement around the globe.

Committed to building the brand and conveying it’s vision and mission, the concept Children Beyond the Classroom took form by designing a series of images of engaged students transported ‘beyond the classroom’ into an immersive world of discovery and digital content, bringing learning to life.

Inspiring Curiosity. Transforming Education. Consisted of Key Art images, branded logos, website, digital, signage, videos and Brand Book designed to inspire and inform educators and organizations on how to communicate the magic of Discovery Education.

Serving approximately 4.5 million educators and 45 million students worldwide, their resources are accessed in over 140 countries and territories partnering with districts, states, and like-minded organizations empowering teachers with customized solutions that support the success of all learners.

Created for Discovery Channel EMEA, (European, Middle East and African) markets, This Is Where It Gets Interesting, (TIWIGI) brand campaign began development, inspired by a single object and the story behind it.

As master storytellers, Discovery Channel programming is based on real life, people and events around the world. And with every great yarn, it has a beginning and an end, and it also has a moment in time when it starts to get interesting.

Our goal was to capture and highlight objects that sparked those moments supporting a variety of genres, and key programming, in a series of print ads and billboards.

Featured, Object Series: Phase One design approach focusing on an object, framed by handwritten copy, personalizing each story.

Created for Discovery Channel EMEA, (European, Middle East and African) markets, This Is Where It Gets Interesting, (TIWIGI) brand campaign began development, inspired by a single moment in time and the story behind it.

As master storytellers, Discovery Channel programming is based on real life, people and events around the world. And with every great yarn, it has a beginning and an end, and it also has a moment in time when things start to get interesting.

Our goal was to capture and highlight those moments supporting a variety of genres, and key programming, in a series of print ads and billboards.

Featured, A Moment in Time: Phase One design approach focusing on visually arresting images from key programming, that captured those intense moments in time.

Created for EMEA, Discovery Channels’ European, Middle East and African markets, This Is Where It Gets Interesting (TIWIGI) brand campaign began to develop around a single object and the story behind it.

As master storytellers, Discovery Channel programming is based on real life, people and events around the world. And with every great yarn, it has a beginning and an end, and it also has a moment in time when it starts to get interesting.

Our goal was to capture and highlight those moments supporting a variety of genres, and key programming, in a series of print ads and billboards.

Featured, Object Series: Final Phase evolved into the final series shown, capturing that one moment in time, framed by handwritten copy and directional arrow, stating, This Is Where It Gets Interesting.

Featured, Upfront ‘08, See Us Like Never Before, Key Art, print, online, digital and event campaign for Discovery Communications’ Upfront AdSales Presentation, a highly anticipated and important yearly event targeting media buyers and advertisers, spanning five major cities across the U.S.

AdAge was quoted as saying “The print creative is stunning and works well as banners, totally entertaining.”

Awarded an AdAge SAM Award (Measure for Ad Effectiveness) for the creative concept and execution of the 2008 Key Art, collateral and event materials.

Campaign was well received and proved successful on all platforms, exceeding budget goals by 5% resulting in millions in ad sales revenues and increasing online awareness by 20%.

The theatrical documentary unit of Discovery Communications, inc., Discovery Films was a platform for independent filmmakers to premiere high-impact documentaries in theaters and on Discovery’s global networks.

Creative development and design included, Discovery Films logo, invites, posters, printed brochures.

Invitation to a special gala premiere In The Shadow of The Moon at the American Museum of Natural History.

Discovery Films Poster celebrating three Silver Docs entries.

Sundance Film Festival Brochure highlighting newly released and upcoming films.

Print campaign highlighting popular network Discovery Shed (Also simply known as Shed) a TV channel in the United Kingdom from Discovery, Inc. which replaced Discovery Real Time Extra. The channel featured programming covering fishing, DIY, construction, cars, bikes, and outdoor extreme adventure.

Creative Director for Impact (ED) International, supporting all creative needs and promotional materials. Featured, The Lucky Specials, the award-winning film imparting life-saving information, which became 2017’s #2 most-watched movie in Sub-Saharan Africa.

An inspiring movie coupled with educational support materials, the movie imparted critical lifesaving information, while entertaining millions across the African continent.

Increased TB symptom awareness and drove strong testing action – 36% of respondents tested within 30 days of watching the movie; 66% advised others to test.

Awarded two prestigious International Film Festivals awards; Best Poster, Best Décor and Signis Award.

Creative lead and designer for Discovery Pictures large format (IMAX) films, simulator rides, touring exhibits and events.

Featured, Africa’s Elephant Kingdom. Campaign consisted of print, marketing sales kit, premiums and out-of-home advertising.

AEK also took center stage, prominently displayed in the Washington, D.C., Flagship Destination Store at the time of the premiere, while Notes From the Field, inspired displays; depicting journals and memorabilia of explorations and discoveries, from around the world.

Recognized by the International Association of Amusement Parks and Attractions. Awarded, Brass Ring Award.

Discovery Channel’s first Italian production, Discovery Challenge Viva la Sfida, translated Live the Challenge, debuted in October 2009, featuring rugby players Mauro and Mirco Bergamasco, former captain of the national team Antonio Cabrin and commentators Guido Meda and Fabio Caressa.

The print campaign was designed around the concept of dividing it into three subjects (the Bergamasco brothers, Cabrini and Caressa) which presented the characters immortalized, while they grappled with their own personal and highly emotional ‘challenges’.

A ride in a flaming red Ferrari, at more than 200 km per hour on a real circuit: the Discovery team could not organize anything more appropriate to make the lucky guests understand what it meant to live an exciting experience, surpassing themselves and their fears.

It was this spirit that animated Discovery Channel Italy, which reached a 0.5% share on Sky subscribers and had 575,000 net daily contacts thanks to an adrenaline-filled schedule, which involved spectators and invited them to fully live out their passions.

Featured, key promotable, Human Adventure combined with Latin America brand campaign, El Mundo Es Impredecible, El Mundo Es Emocionante, El Mundo Es Fascinante; The World is Unpredictable, Exciting, Fascinating for Discovery En Español.

Lead creative for Discovery Networks International in-house design team, creating custom cohesive print, online and on-air branding on a worldwide basis, reaching 170 countries. Responsible for coordinating all design efforts for four regions including Asia-Pacific, Latin America, the UK and EMEA (Europe, the Middle East and Africa,) spanning six continents, in 35 languages worldwide, for the 29 international offices with regional headquarters located in Singapore, Miami and London.

Campaign concepts created to define and establish Discovery Worlds’ new confident and sophisticated voice.

Discovery World was unique from Discovery Channel in its’ sophistication and intent to unearth the truths below the surface.

As fascinating as we are curious; invites the viewer to take another look at the world and unleash their inner curiosity.

The bright light of curiosity; sheds light on the incredible events and unforgettable personalities that shape our world.

Inspired by the genres and programming we used the most beautiful and epic images available to convey the quality of the brand and provide the viewer with a more in-depth experience of the world we live in.

Campaign development included New Discovery World logo, print, digital, OOH, and tool-kit, created to compliment on-air brand spots, idents, promos, end-boards and IPMs.

Featured, Key Art, print and OOH campaign elements, for Discovery Channel, US Hispanic Networks promoting top tier series, Sharkweek, Bear Grylls, The Ten Commandments Of The Mafia and The Amazing Race.

Creative lead and designer for concept and Key Art for Discovery Channel’s When Dinosaurs Roamed America.

Featured, BBC America The Young Visiters, press kit and DVD packaging.

Commissioned to concept, design and produce Key Art for all BBC Americas’ top-tier programs, from consumer print and trade advertising, to press materials, events and DVD packaging.

Featured, BBC America The State Within, press kit, banner and DVD packaging.

Creative lead and designer for Animal Planet International, UK, Groomer Has it.

As lead creative for Discovery, Inc.’s Upfronts, key responsibilities included creating a highly engaging environment supported by visually stunning print and inviting interactive engagement based on a strategic concept driving interest to this much coveted event.

Featured, Upfront ‘07, A Direct Line to the Hearts of Our Viewers kicked off the, by invitation-only event, unveiled new programming, introduced award-winning and premiere specials and documentary films, and introduced talent.

The message was strategically conveyed throughout all communication materials; invites, evites, trade advertising, posters, and signage, before, during and after every event.

Creative lead and designer for Discovery Networks and Discovery Networks International; Deadliest Catch, Weather Extreme and When Dinosaurs Roamed America.

Creative lead and designer for Discovery Pictures (IMAX) films, simulator rides, touring exhibits and events.

Featured, WINGS Ride It simulator ride, Key Art poster and promotional materials.

Creative lead and designer for Discovery Pictures (IMAX) films, simulator rides, touring exhibits and events.

Featured, WILDFIRE Ride It simulator ride, Key Art poster and promotional materials.

Adventure teams from around the world race across a grueling and treacherous wilderness course in Patagonia, Argentina. Teams consist of four racers, at least one of which must be female, who are prepared to race around the clock in order to complete the 200 mile-long all-terrain course within 12 days.

Featured, brochure for Discovery Channel Eco-Challenge Argentina produced by Mark Burnett.

Emmy-award winning 4-hour series for Discovery Channel. This was mega-reality producer Mark Burnett's first foray into television, pre-Survivor series.

Featured, Key Art and event banners for Discovery Channel Eco-Challenge Morocco.

Creative lead for the multi-platform creative campaign for Emmy award winning program, Wolves At Our Door.

Wolves At Our Door is a documentary film about the ‘Sawtooth Pack’, a group of wolves in the Sawtooth Mountains in Idaho. The film was produced and directed by Jim Dutcher and first aired on The Discovery Channel. It is narrated by Richard Kiley. A two–hour sequel, Living with Wolves, was released in 2005.

Creative lead and designer for Discovery Educations’ successful rebrand and introduction to their immense library of digital curriculum resources in support of teaching and learning.

Inspiring Curiosity. Transforming Education. Consisted of key art images, branded logos, website, digital, signage, videos and Brand Book designed to inspire and inform educators and organizations on how to communicate the magic of Discovery Education. Serving approximately 4.5 million educators and 45 million students worldwide, their resources are accessed in over 140 countries and territories partnering with districts, states, and like-minded organizations empowering teachers with customized solutions that support the success of all learners.

Riveting digital content brings learning to life — engaging students by transporting them beyond the classroom into an immersive world of discovery. Inspiring curiosity. Transforming education.

Promotional campaign and introduction to Discovery Education Techbook, a comprehensive digital solution that replaces traditional tech books, engages students and enhances teaching and learning.

Creative lead and designer for Discovery Educations’ successful rebrand and introduction to their immense library of digital curriculum resources in support of teaching and learning.

Through award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education set out to transform teaching and learning, create immersive STEM experiences and improve academic achievement around the globe.

Committed to building the brand and conveying it’s vision and mission, the concept Children Beyond the Classroom took form by designing a series of images of engaged students transported ‘beyond the classroom’ into an immersive world of discovery and digital content, bringing learning to life.

Creative lead and director overseeing agency team for internal and external communication for Discovery Education, created to inspire educators and professional development with the goal of creating compelling high-quality content, ready-to-use digital lessons, unique collaboration tools, and professional learning resources.

Responsibilities included creating and designing online presence from logo, to website, and print materials for the launch of the Discovery Education Common Core Academies for professional development to educators implementing new Common Core standards statewide.

Conceptualized and designed new look for Next Day Blinds by revitalizing the brand through contemporary styling and unique approach to photography featuring their customary ‘floating products’ in modern still-life environments.

Campaign consisted of consumer brand print ads, promotional product brochure and in-store signage.

Personal project. I designed the labels and wrote the poems for a much loved and endearing pet, Gheny, and lovingly tended vineyard. From seedlings to mature grapes, he was always by our side.

MOUNTAIN DOG YELLOW
I am the heart of the mountain, a mountain dog am I. I chase deer and wild turkeys, and catch sticks high in the sky.

I protect all that matters, a family I love, the deep forest around me, the hawks soaring above.

Rows of vines grow for miles as I run about with glee. I am a dog who is loved, on a farm I roam free.

Golden droplets of grapes glisten bright overhead, as I accept with anticipation, a loving pat on my head.

In return I am loyal, a true friend I will always be, to the family that loves me, the vineyard, mountains and trees.

RIVER DOG RED
I am the soul of the river, a river dog am I.
I swim and I splash, as bass and blue gill ripple by.

I protect all that matters, a farm and family I love, the dark waters below, the geese flying above.

Endless hills roll forever, of vineyard soil, dark and rich, watered by mountain rivers, and rains that come quick.

Lucious clusters of grapes dangle rich red above, while at the heels of my family, I am embraced with a hug.

In return I am loyal, a true companion, a friend, to the family that loves me, and the river that never ends.

Conceptualized, designed and illustrated promotional materials introducing Case Handyman Services to the Washington, D.C., Maryland and Virginia areas.

Let Us Give You A Hand and Life’s Worth Fixing, presented the client with the two unique concepts and opportunities to create a persona that spoke to their work ethic of taking their work seriously but not themselves, setting them apart from similar competitive brands and services.

Both campaigns were well received, consisting of consumer print ads and direct mail, targeting homeowners in need of helpful handyman services and quality home remodeling.